A necessary component to any webpage, call to actions have become so commonplace that it’s easy to overlook key considerations that elevate them from good to great. Follow these guidelines to ensure your call to actions are effective.

Content marketing is a relationship-building tool. Establishing a rapport, building trust, showing you empathise and are interested in your audience by creating innovative con- tent created just for them will likely result in a natural by-product of sales.

In any content marketing strategy, there will come a time when you will ask yourself whether what you’re doing is really working. Is your content better than your competitors, and is your audience responding as you had hoped?