The blueprint of shareable content
Is there a formula? The short answer is no, but there certainly are attributes that increase the potential for stories to be shared. Some tips to get fingers clicking that share button.
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5 frequently asked questions in content marketing
Owners of SMEs wear many hats, so we’ve compiled a list of some of the questions that come up in discussions around content marketing. Just to make life easier.
How owned, earned and paid media work together
The media can be leveraged to create a presence that is consistent and serving your brand’s purpose, and then there’s the choice of what to create and what to pay for. We take a look at how these types of media work with each other.
The luxury editor’s guide to high end content
Appealing to a discerning audience of high net worth individuals takes attention to detail and an exceptional production value. Private Edition magazine editor Catherine Davis shares these tops tips to nailing it.
Five ways to create a successful corporate communications and reputation management strategy
Content marketing specialist Shelley Hoppe ponders the missing traits to business strategies.
How to tell a story that sticks
Companies that tell good stories are more likely to stay top of mind and get more customers. Here’s how to become one of them.
The subtle art of showing versus telling
It’s easy to fall into the trap of using your content marketing to boast about your company’s accomplishments, but this strategy may not endear you to your customers. Demonstrating your successes through stories is a subtle but highly effective way to earn customer kudos.
Tips for effective long-form content
It’s been proven that long-form content can offer great returns in building customer loyalty and improve your brand’s online search rankings, but it’s important not to overwhelm your audience with chunks of lifeless text while you try to get your point across. Here’s how to walk the fine line.
The value of long-form content in your online marketing strategy
Offering in-depth, well-written and researched articles provides readers with trustworthy content that adds value – the cornerstone for building long-lasting customer relationships, loyalty and, by default, the potential for increasing conversion rates. And search engines like them too!
Myth busting the insource vs outsource debate
Plenty of misconceptions abound when it comes to deciding whether or not to outsource your business’ content marketing. We separate the myths from the facts.