Content Marketing News

Advice, trends and noteworthy developments for leaders in the marketing industry.

Click this way – call to actions that work

A necessary component to any webpage, call to actions have become so commonplace that it’s easy to overlook key considerations that elevate them from good to great. Follow these guidelines to ensure your call to actions are effective.

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The subtle art of showing versus telling

It’s easy to fall into the trap of using your content marketing to boast about your company’s accomplishments, but this strategy may not endear you to your customers. Demonstrating your successes through stories is a subtle but highly effective way to earn customer kudos.

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Tips for effective long-form content

It’s been proven that long-form content can offer great returns in building customer loyalty and improve your brand’s online search rankings, but it’s important not to overwhelm your audience with chunks of lifeless text while you try to get your point across. Here’s how to walk the fine line.

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Meet The Team

Get to know the faces at TPP, a highly motivated and enthusiastic bunch! First up, members of our sales team, Nic Morkel and Sameegha Wolhuter.

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How to create customer personas

Unlike stereotypes, customer personas are based on tangible research and evidence and can be used to reliably draw assumptions about your audience, allowing you to tailor your content to suit their needs.

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