Content Marketing News

Advice, trends and noteworthy developments for leaders in the marketing industry.

5 ways to boost your email open rate

Email, the grand dame of all marketing techniques arguably still reigns supreme, no marketing campaign should be without it. Here’s how to get more eyeballs on yours.

The blueprint of shareable content

Is there a formula? The short answer is no, but there certainly are attributes that increase the potential for stories to be shared. Some tips to get fingers clicking that share button.

How owned, earned and paid media work together

The media can be leveraged to create a presence that is consistent and serving your brand’s purpose, and then there’s the choice of what to create and what to pay for. We take a look at how these types of media work with each other.

The luxury editor’s guide to high end content

Appealing to a discerning audience of high net worth individuals takes attention to detail and an exceptional production value. Private Edition magazine editor Catherine Davis shares these tops tips to nailing it.

Click this way – call to actions that work

A necessary component to any webpage, call to actions have become so commonplace that it’s easy to overlook key considerations that elevate them from good to great. Follow these guidelines to ensure your call to actions are effective.

How to tell a story that sticks

Companies that tell good stories are more likely to stay top of mind and get more customers. Here’s how to become one of them.

The subtle art of showing versus telling

It’s easy to fall into the trap of using your content marketing to boast about your company’s accomplishments, but this strategy may not endear you to your customers. Demonstrating your successes through stories is a subtle but highly effective way to earn customer kudos.

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