Content Marketing News
Advice, trends and noteworthy developments for leaders in the marketing industry.
Offering in-depth, well-written and researched articles provides readers with trustworthy content that adds value – the cornerstone for building long-lasting customer relationships, loyalty and, by default, the potential for increasing conversion rates. And search engines like them too!
With many people turning to the web for health information for themselves or loved ones, if you’re a health or pharmaceutical brand it’s crucial to be part of the conversation.
Using an influencer in your marketing campaign can be hit or miss. Here’s how to find the sweet spot where brand, influencer and customer meet to make marketing magic.
If you noticed an unusual drop in your search rankings and traffic this month, here’s why it happened and what you can do about it.
Content marketing is a relationship-building tool. Establishing a rapport, building trust, showing you empathise and are interested in your audience by creating innovative con- tent created just for them will likely result in a natural by-product of sales.