Content Marketing News

Advice, trends and noteworthy developments for leaders in the marketing industry.

Click this way – calls to action that work

A necessary component to any webpage, call to actions have become so commonplace that it’s easy to overlook key considerations that elevate them from good to great. Follow these guidelines to ensure your call to actions are effective.

How To Really Engage With Your Audience

Content marketing is a relationship-building tool. Establishing a rapport, building trust, showing you empathise and are interested in your audience by creating innovative con- tent created just for them will likely result in a natural by-product of sales.

What Makes Good Content?

In any content marketing strategy, there will come a time when you will ask yourself whether what you’re doing is really working. Is your content better than your competitors, and is your audience responding as you had hoped?

LinkedIn business tool

How to use LinkedIn to boost your business

Beyond merely creating a presence for a business profile, there’s great value to putting more emphasis on your business’ activity on the professional network.

TPP appoints Susan Newham-Blake as MD

Previously the company’s Publishing Director, Susan brings years of experience in client management and strategy in the content marketing industry.

Our content marketing resource list for 2020

As the content marketing wave continues to gain momentum, it’s crucial to keep your mind sharp and up to date with the latest developments and trends in the field. These resources will help you do just that.

4 ways content marketing is key to rebranding

Rebranding allows a business to adapt to market changes, stand out from its competitors, improve its visibility and promote product differentiation. Content marketing is the glue that ensures the success of this transition. Here’s how.

TPP video production booms

TPP video production booms

As video gets priority status due to brands adjusting their marketing efforts, Paige Dorkin, TPP Digital Content Director weighs in on the trend.

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