Content Marketing News
Advice, trends and noteworthy developments for leaders in the marketing industry.
The holiday season is a associated with giving, sharing and family time. Creating a campaign that encapsulates these warm and fuzzy values is the best way to connect with your audience at this time of year.
The pre-shop beauty stop launches a brand new magazine site.
Using industry experts to influence your clients can increase your bottom line. Here’s how to make it work for your business.
Email, the grand dame of all marketing techniques arguably still reigns supreme, no marketing campaign should be without it. Here’s how to get more eyeballs on yours.
While video is by no means new to the digital experience, video marketing has seen something of a revolution in the content marketing space in the last few years.
Visibly going viral may be a thing of the past, and other revelations.
A new foray into the underserved African Diaspora in SA has produced a free mag that entertains and informs.
When it comes to purchasing decisions, customer reviews are everything.
Make sure you don’t lose before you start by considering these crucial factors.
The post digital generation doesn’t know a life without the digital world and are going to be your customers in a few years. Are you ready for them?
Is there a formula? The short answer is no, but there certainly are attributes that increase the potential for stories to be shared. Some tips to get fingers clicking that share button.
Owners of SMEs wear many hats, so we’ve compiled a list of some of the questions that come up in discussions around content marketing. Just to make life easier.
The media can be leveraged to create a presence that is consistent and serving your brand’s purpose, and then there’s the choice of what to create and what to pay for. We take a look at how these types of media work with each other.
Appealing to a discerning audience of high net worth individuals takes attention to detail and an exceptional production value. Private Edition magazine editor Catherine Davis shares these tops tips to nailing it.
A necessary component to any webpage, call to actions have become so commonplace that it’s easy to overlook key considerations that elevate them from good to great. Follow these guidelines to ensure your call to actions are effective.
Content marketing specialist Shelley Hoppe ponders the missing traits to business strategies.
Companies that tell good stories are more likely to stay top of mind and get more customers. Here’s how to become one of them.
It’s easy to fall into the trap of using your content marketing to boast about your company’s accomplishments, but this strategy may not endear you to your customers. Demonstrating your successes through stories is a subtle but highly effective way to earn customer kudos.
Sign up for our monthly newsletter – get the freshest content marketing news straight to your inbox!