Content Marketing News
Advice, trends and noteworthy developments for leaders in the marketing industry.
Content marketing specialist Shelley Hoppe ponders the missing traits to business strategies.
It’s easy to fall into the trap of using your content marketing to boast about your company’s accomplishments, but this strategy may not endear you to your customers. Demonstrating your successes through stories is a subtle but highly effective way to earn customer kudos.
It’s been proven that long-form content can offer great returns in building customer loyalty and improve your brand’s online search rankings, but it’s important not to overwhelm your audience with chunks of lifeless text while you try to get your point across. Here’s how to walk the fine line.
Offering in-depth, well-written and researched articles provides readers with trustworthy content that adds value – the cornerstone for building long-lasting customer relationships, loyalty and, by default, the potential for increasing conversion rates. And search engines like them too!
With many people turning to the web for health information for themselves or loved ones, if you’re a health or pharmaceutical brand it’s crucial to be part of the conversation.
Using an influencer in your marketing campaign can be hit or miss. Here’s how to find the sweet spot where brand, influencer and customer meet to make marketing magic.
If you noticed an unusual drop in your search rankings and traffic this month, here’s why it happened and what you can do about it.