Content Marketing News

Advice, trends and noteworthy developments for leaders in the marketing industry.

Meet The Team

Get to know the faces at TPP, a highly motivated and enthusiastic bunch! First up, members of our sales team, Nic Morkel and Sameegha Wolhuter.

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How to create customer personas

Unlike stereotypes, customer personas are based on tangible research and evidence and can be used to reliably draw assumptions about your audience, allowing you to tailor your content to suit their needs.

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5 steps to effective communication

As a business, your end goal should never be just about selling a service or product, but also about making and maintaining a connection with your customers from which loyalty and trust can grow.

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TPP Introduces The Content Room

In response to the increasing demand for good quality online content, TPP has launched The Content Room, offering a wide range of con- tent packages to businesses who understand the value content can play in driving sales and growth.

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What Makes Good Content?

In any content marketing strategy, there will come a time when you will ask yourself whether what you’re doing is really working. Is your content better than your competitors, and is your audience responding as you had hoped?

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How To Really Engage With Your Audience

Content marketing is a relationship-building tool. Establishing a rapport, building trust, showing you empathise and are interested in your audience by creating innovative con- tent created just for them will likely result in a natural by-product of sales.

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