Content Marketing News
Advice, trends and noteworthy developments for leaders in the marketing industry.
Unlike stereotypes, customer personas are based on tangible research and evidence and can be used to reliably draw assumptions about your audience, allowing you to tailor your content to suit their needs.
Your content platform could have great intentions but if the user experience is too clumsy or complicated you won’t have an audience to begin with. Here’s how to perfect your UX.
Without proper SEO, uploading content online is like playing darts in the dark, it won’t hit your target. Here’s how to separate your content and your brand from the competition.
People love beginnings, middles and ends… ie stories. We’ve loved them from childhood, so why not use them to grow your business? Here’s why storytelling is so effective for online marketing strategies.
With many people turning to the web for health information for themselves or loved ones, if you’re a health or pharmaceutical brand it’s crucial to be part of the conversation.
Creating a digital content presence is key to building loyalty and reach an underserved market online.
Using an influencer in your marketing campaign can be hit or miss. Here’s how to find the sweet spot where brand, influencer and customer meet to make marketing magic.
As a business, your end goal should never be just about selling a service or product, but also about making and maintaining a connection with your customers from which loyalty and trust can grow.
If you noticed an unusual drop in your search rankings and traffic this month, here’s why it happened and what you can do about it.
From influencer transparency and chatbots to advancements in virtual reality, here’s how consumers are engaging with content this year.
In response to the increasing demand for good quality online content, TPP has launched The Content Room, offering a wide range of con- tent packages to businesses who understand the value content can play in driving sales and growth.
In any content marketing strategy, there will come a time when you will ask yourself whether what you’re doing is really working. Is your content better than your competitors, and is your audience responding as you had hoped?
Content marketing is a relationship-building tool. Establishing a rapport, building trust, showing you empathise and are interested in your audience by creating innovative con- tent created just for them will likely result in a natural by-product of sales.
In line with global trends, the retailer takes its key customer communication online. Officially launched in February, the new Edgars Mag is an exciting foray into online content that is engaging.
When Telling Tales Is The Right Thing To Do People love beginnings, middles and ends… i.e. stories. We’ve loved them from childhood, so why not
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