Our content marketing resource list for 2020

Websites, books, articles and podcasts you absolutely must engage with.

As the content marketing wave continues to gain momentum, as a marketer it’s crucial to keep your mind sharp and up to date with the latest developments and trends in the field. These resources will help you do just that.

Dynamic Digital Markeing
Master the world of online and social media marketing to grow your business
By Dawn McGruer, published December 2019
Author Dawn McGruer is an expert at making businesses and brands shine online. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilse transforming yourself into a proficient digital marketer. This book will help you gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing. You’ll avoid the pitfalls and missteps by implementing the same proven success strategies used by key influencers. You’ll also amplify your brand, cultivate customers, and increase profits.

Storytelling Through Video
7 steps for producing and promoting video content
By Patrick Fuller. Published September 2019
Video has been proven to significantly increase website traffic, time on site, social engagement, and conversion. But until recently, video has typically been viewed as an expensive medium. This impression is now changing, contends TPP’s Digital Content Director Paige Dorkin. “The perception is changing precisely because the ROI is so strong, and because the costs are now being compared to those of traditional media – and coming up very favourably. Instead of traditional media spend being taken for granted and video being seen as a “nice-to-have”, video is now serious contender.” Video is not only a great marketing tool, it also plays a significant role in closing sales as well as customer training and support. In this book, Patrick guides you through a 7-step process to help you answer the following five key questions: What role should video play in meeting your business goals? What types of videos do you need? How do you tell the most compelling story? Who or what should be the subject of your video(s)? What should your video marketing strategy be? The book guides you through the planning, producing, and promoting of great video content online.

The 5 biggest content marketing trends for 2020 
By Linda Mzamane, published November 2019
To compete and stand out, it goes without saying that marketers need to be familiar with and make use of some of content marketing’s most effective trends. Trends evolve every year, so we compiled a forecast highlighting the top five from our experience in the field. Take a look and see what your business could adopt this year.

Social Pros
This podcast focuses on the social media practitioners who do “real work for real companies.” Convince and Convert’s Jay Baer and Salesforce’s Adam Brown interview leading social media strategists on the latest trends, strategies, and ideas in social media. They’ll even support or debunk some of these strategies live on the show. A great platform for constructive debate and criticism.

Faster, Smarter, Louder
Master attention in a noisy digital market
By Aaron Agius and Gián Clancey, published July 2019
It may not be fresh off the press, but this book by the best in digital marketing is a valuable tool. A brand’s success lies in combining technological planning and social strategies to draw customers in and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and prospective clients disappear. In this book, Aaron and Gián share the secrets that transformed their two-person agency into a global leader in digital marketing. Through personal stories and real-world research, Aaron and Gián demonstrate that landing multimillion-dollar clients isn’t just about AdWords, SEO, and social media. To make a splash, you need to provide value, be authentic, and make human connections. Learn how to craft a digital marketing strategy that combines industry-proven strategies with contemporary social science. The result is a brand that is visible, in-demand, and built for the long haul.

F#ck Content Marketing
Focus on content experience to drive demand, revenue & relationships
Randy Frisch, published February 2019
Randy is the CMO and co-founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. F#ck Content Marketing isn’t a book for content marketers. It’s for everyone in the organisation who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands. Randy pushes you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume – the more content created, the better. But the reality is that almost 70 percent of content created within an organisation is never used, and there’s little point investing in content marketing if you’re not leveraging the assets you create. In this book, Randy unpacks the Content Experience Framework, arming your organisation to deliver personalised experiences that leverage your content to engage your audiences at scale – as well as identify and ramp up the key players in your organisation who need to own this process.

This is a new podcast that focuses on content marketing strategy. The hosts, Jimmy Daly and Jan-Erik Asplund, talk through topics like taking your content upmarket, how to support a sales team and the science behind successful blog posts. the team has decades of content marketing experience, so you know you’re getting advice from the best. Using data from their own clients to explain content marketing concepts in a simple way, prepare to have your mind blown on how top performing content works.


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