TPP Launches Digital Publication For Edgars
In line with global trends, the retailer takes its key customer communication online. Officially launched in February, the new Edgars Mag is an exciting foray into online content that is engaging.
Officially launched in February, the new Edgars Mag is an exciting foray into online content that is engaging for custom- ers while meeting business objectives. With content that spans the business’ core pillars; fashion, beauty and home- ware trends, Edgars Mag also features lifestyle content as well as benefits and offers exclusive to Edgars Club members and is updated with fresh features daily.
Featuring content formats that are digital winners, like video tutorials, perhaps one of the highlights of the new title is its shoppable functionality. In tandem with Edgars’ e-commerce platform, users are able to shop the majority of the products in the articles, bridging the gap between engagement and action, which is the primary end goal of any content marketing endeavour. After winning the Edgars account for the long-standing Edgars Club magazine in 2016, TPP pub- lished the final print issue of Edgars Club magazine in November 2018, ushering in the launch of the digital Edgars Mag. “These are exciting times for TPP as a business as we produce more and more content across digital platforms includ- ing web, emailers and social media. We have found the same skill sets that made us excel in print content production are being used to create engaging content online that is relevant to our brand’s customers,” says Susan Newham Blake, TPP’s Publishing Director. Another big plus of the new digital magazine is that it is freely accessible to all customers with no membership fees or online barriers to entry, creating a greater opportunity to grow its unique user base.
Check out the new Edgars Mag here