TPP appoints new editors on Clicks

TPP is pleased to announce the appointments of Linda Mzamane as Editor of Clicks ClubCard magazine and Michelle Loewenstein as Senior Digital Editor for Clicks’ online content portal.

Previous editor of BONA magazine as well as Jet Club and Edgars Club magazines, Linda brings years of experience in retail content marketing and client liaison. Managing Director of TPP, Susan Newham-Blake says, “Linda is a talented and seasoned editor and we are delighted to have her as part of the Clicks team.”

As former Head of Digital at OriginBlu Communications, as well as Digital Editor of Woman&Home, Michelle Loewenstein has a deep understanding of the digital consumer and their needs. “As a journalist, editor and all-round digital content and marketing whizz – Michelle will use her experience to drive the performance of the digital health, baby and beauty content TPP produces for Clicks, as a part of the retailer’s omnichannel strategy,” says TPP Digital Director Paige Dorkin. “Together with Linda, they are poised to grow Clicks’ audience with engaging, quality content.”

Clicks’s print and digital content hubs offer customers well-researched health, baby and beauty information backed by research and experts. Produced by TPP since 1997 the ClubCard magazine is the longest running customer publication in South Africa. Clicks’ online portal offers users quick access to a wide selection of trends, news and a glossary of health conditions, not to mention e-commerce for convenience. Susan says, “We are excited to have appointed such strong talent onto our Clicks account marking a new era in content marketing for the Clicks business.”

“With over 65% of our business now being digital, this is an exciting challenge at a time when businesses need to be more strategic, agile and creative than ever before. TPP has always had an exceptional culture and prioritised a high calibre of talented staff so I’m excited about its future,” says Susan.

About TPP

TPP is a dynamic full-service content agency specialising in cross-platform content creation and management. With over 20 years of publishing experience, we know how best to connect with customers and influence their behaviour. We offer insightful strategy, excellence in delivery and fresh ideas that work.