Content Marketing News
Advice, trends and noteworthy developments for leaders in the marketing industry.
5 Killer ideas for your festive season marketing campaign
The holiday season is a associated with giving, sharing and family time. Creating a campaign that encapsulates these warm and fuzzy values is the best way to connect with your audience at this time of year.
What Instagram’s hidden likes means for your brand
Visibly going viral may be a thing of the past, and other revelations.
Click this way – calls to action that work
A necessary component to any webpage, call to actions have become so commonplace that it’s easy to overlook key considerations that elevate them from good to great. Follow these guidelines to ensure your call to actions are effective.
How To Really Engage With Your Audience
Content marketing is a relationship-building tool. Establishing a rapport, building trust, showing you empathise and are interested in your audience by creating innovative con- tent created just for them will likely result in a natural by-product of sales.
What Makes Good Content?
In any content marketing strategy, there will come a time when you will ask yourself whether what you’re doing is really working. Is your content better than your competitors, and is your audience responding as you had hoped?
4 Frequently asked questions about content marketing
If you’re still grappling with answers to these questions, you’re not alone.
Marketing to Gen Z: The no BS generation
This digitally savvy demographic represents 40% of all consumers and counting. Here’s how your brand can win them over.
How to use LinkedIn to boost your business
Beyond merely creating a presence for a business profile, there’s great value to putting more emphasis on your business’ activity on the professional network.
7 Reasons why no one is reading your content
You’re investing resources and a lot of money into creating content, but your web traffic is as quiet as a side street in Pofadder. Here’s how you can fix it.
TPP appoints new editors on Clicks
Clicks ClubCard magazine and Clicks online get a boost with new editors at the helm.
Is bigger always better? The pros and cons of small vs large marketing agencies
When considering which agency to choose, you may be tempted to go with a large firm with well-known clients. On the other hand, ‘small’ often signifies niche, attention to detail, and a hands-on and responsive approach.
5 ways to make your content more engaging
Engaging content should always serve to teach, entertain and inspire. Craft content marketing gold with these five tips.
TPP appoints Susan Newham-Blake as MD
Previously the company’s Publishing Director, Susan brings years of experience in client management and strategy in the content marketing industry.
Our content marketing resource list for 2020
As the content marketing wave continues to gain momentum, it’s crucial to keep your mind sharp and up to date with the latest developments and trends in the field. These resources will help you do just that.
7 lessons we learned about content marketing this year
Through years of client service (and yes, trial and error) we’ve uncovered these secrets to effective content marketing.
4 ways content marketing is key to rebranding
Rebranding allows a business to adapt to market changes, stand out from its competitors, improve its visibility and promote product differentiation. Content marketing is the glue that ensures the success of this transition. Here’s how.
3 steps to increasing social media engagement
Got great content but crickets in the comments? Some strategies to kick start the chatter.
Private Edition online’s luxe new look
The portal for high net worth individuals just got even swankier.
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