Edgars digital magazine
TPP has spent many years trialling online magazines and has recently hit on a winning recipe that drives engagement and reach, while saving on the costs of print and distribution. The Edgars digital magazine is a case in point. After winning the Edgars account for the long-standing Edgars Club magazine in 2016, TPP published the final print issue in November 2018, ushering in the launch of the digital Edgars Mag.
The new Edgars Mag is an exciting foray into online editorial content that is engaging for customers. Updated with fresh features daily, the content spans the business’ core pillars; fashion, beauty and homeware trends, as well as life- style content, benefits and offers exclusive to Edgars Club members.
One of the highlights of the new title is its shoppable functionality. In tandem with Edgars’ e-commerce platform, users are able to shop the majority of the products in the articles, bridging the gap between engagement and action, which is the primary end goal of any content marketing endeavour.