Social Media

Over the past number of years TPP has achieved great success in managing various brands’ social media platforms. From developing highly effective social media strategies to creating award winning campaigns and content, to getting that content to reach the right audience, the results speak for themselves.

THE HIGHLIGHTS

• TPP grew Clicks Facebook platform from 12 000 to 950 000 in 5 years, ranking Clicks 6th among South African retailers for Facebook following size (SocialBakers February 2019)
• Clicks ranks in the top 10 African Brands on social media – one of only three retailers in the top 10 (Africa Brand Index February 2019)
• The Clicks Twitter account (158 600 followers) has consistently ranked fourth amongst all South African retailers in terms of size and engagement
• We grew the Jet Facebook page to 792 802 fans, 22 693 Twitter followers and 28 532 Instagram followers.
• We grew the Legit Facebook page to: 469 363, Instagram to 26 455 and Twitter to 24 548.

CLICKS CHRISTMAS CALENDAR CAMPAIGN

• Over 203 957 engagements
• Over 6.6m people reached
• 91 372 entries
• Average time spent engaging with the brand: 3:57

LEGIT#LEGITLOVESDINEO CAMPAIGN

• 60 248 new Facebook fans
• Best Integrated Marketing Campaign. New Generation Social and Digital Media Award

CLICKS BRANDS YOU LOVE CAMPAIGN

• Over 160 000 engagements
• Over 1.1m people reached