How to future-proof your business by marketing to the elusive Gen Z
The post digital generation doesn’t know a life without the digital world and are going to be your customers in a few years. Are you ready for them?
Month: Jul 2019
The blueprint of shareable content
Is there a formula? The short answer is no, but there certainly are attributes that increase the potential for stories to be shared. Some tips to get fingers clicking that share button.
5 frequently asked questions in content marketing
Owners of SMEs wear many hats, so we’ve compiled a list of some of the questions that come up in discussions around content marketing. Just to make life easier.
How owned, earned and paid media work together
The media can be leveraged to create a presence that is consistent and serving your brand’s purpose, and then there’s the choice of what to create and what to pay for. We take a look at how these types of media work with each other.