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Visibly going viral may be a thing of the past, and other revelations.

A necessary component to any webpage, call to actions have become so commonplace that it’s easy to overlook key considerations that elevate them from good to great. Follow these guidelines to ensure your call to actions are effective.

Content marketing is a relationship-building tool. Establishing a rapport, building trust, showing you empathise and are interested in your audience by creating innovative con- tent created just for them will likely result in a natural by-product of sales.

In any content marketing strategy, there will come a time when you will ask yourself whether what you’re doing is really working. Is your content better than your competitors, and is your audience responding as you had hoped?

Email, the grand dame of all marketing techniques arguably still reigns supreme, no marketing campaign should be without it. Here’s how to get more eyeballs on yours.

A new foray into the underserved African Diaspora in SA has produced a free mag that entertains and informs.

When it comes to purchasing decisions, customer reviews are everything.

Make sure you don’t lose before you start by considering these crucial factors.

The post digital generation doesn’t know a life without the digital world and are going to be your customers in a few years. Are you ready for them?