Content marketing is a relationship-building tool. Establishing a rapport, building trust, showing you empathise and are interested in your audience by creating innovative con- tent created just for them will likely result in a natural by-product of sales.
In any content marketing strategy, there will come a time when you will ask yourself whether what you’re doing is really working. Is your content better than your competitors, and is your audience responding as you had hoped?
From influencer transparency and chatbots to advancements in virtual reality, here’s how consumers are engaging with content this year.
In response to the increasing demand for good quality online content, TPP has launched The Content Room, offering a wide range of con- tent packages to businesses who understand the value content can play in driving sales and growth.
In line with global trends, the retailer takes its key customer communication online. Officially launched in February, the new Edgars Mag is an exciting foray into online content that is engaging.
#1 Total recall: ‘Stories are 22 times more memorable than facts,’ says Jennifer Aaker, Professor of Marketing at Stan- ford university’s Graduate School of Business. Stories have plots, twists and turns, climaxes; they make points. Think how much easier it is to retell what you heard (or saw) from a narrative (written or visual) as …