What Google’s March 2019 algorithm update means for retailers
If you noticed an unusual drop in your search rankings and traffic this month, here’s why it happened and what you can do about it.
Month: Mar 2019
7 Content Trends For 2019
From influencer transparency and chatbots to advancements in virtual reality, here’s how consumers are engaging with content this year.
TPP Introduces The Content Room
In response to the increasing demand for good quality online content, TPP has launched The Content Room, offering a wide range of con- tent packages to businesses who understand the value content can play in driving sales and growth.
TPP Launches Digital Publication For Edgars
In line with global trends, the retailer takes its key customer communication online. Officially launched in February, the new Edgars Mag is an exciting foray into online content that is engaging.
When Telling Tales Is The Right Thing To Do
#1 Total recall: ‘Stories are 22 times more memorable than facts,’ says Jennifer Aaker, Professor of Marketing at Stan- ford university’s Graduate School of Business. Stories have plots, twists and turns, climaxes; they make points. Think how much easier it is to retell what you heard (or saw) from a narrative (written or visual) as …